Hi
Hi
Hi
isabela costa
INNOVATION
& EXPERIENCE
Bridging emerging tech and strategic vision to create meaningful brand experiences.
Bridging emerging tech and strategic vision to create meaningful brand experiences.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
About me
I thrive on curiosity and creativity, experimenting with new technologies, blending them with design, and finding fresh ways to connect people and ideas. For me, passion lies in shaping what’s next.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.
AI Transformation
Kenna, the first AI-powered virtual beauty assistant
From Virtual Character to Scalable Digital Product: How Kenna Redefined Engagement, Storytelling, and Community Management with AI.
Branding
From leftovers to recipes in seconds
How a conversational AI assistant turns leftovers into meals and conversations into learning.
Strategy
Strategic Foresight: Innovation across Product, Commerce and Community
Translating fast-moving Gen Z & Alpha signals into clear, investable choices leaders can act on.
AWARDS
Recognized for my contributions in AI, innovation, and design, I’ve received awards and acknowledgments that highlight both the impact of my work and my growth as a professional.
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Hi
Hi
Hi
Let's work together
Let’s build something impactful together. Drop me a message and let's chat!
Hi
Hi
Hi
isabela costa
INNOVATION
& EXPERIENCE
Bridging emerging tech and strategic vision to create meaningful brand experiences.
Bridging emerging tech and strategic vision to create meaningful brand experiences.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
About me
I thrive on curiosity and creativity, experimenting with new technologies, blending them with design, and finding fresh ways to connect people and ideas. For me, passion lies in shaping what’s next.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.
AI Transformation
Kenna, the first AI-powered virtual beauty assistant
From Virtual Character to Scalable Digital Product: How Kenna Redefined Engagement, Storytelling, and Community Management with AI.
Branding
From leftovers to recipes in seconds
How a conversational AI assistant turns leftovers into meals and conversations into learning.
Strategy
Strategic Foresight: Innovation across Product, Commerce and Community
Translating fast-moving Gen Z & Alpha signals into clear, investable choices leaders can act on.
AWARDS
Recognized for my contributions in AI, innovation, and design, I’ve received awards and acknowledgments that highlight both the impact of my work and my growth as a professional.
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Hi
Hi
Hi
Let's work together
Let’s build something impactful together. Drop me a message and let's chat!
Hi
Hi
Hi
isabela costa
INNOVATION
& EXPERIENCE
Bridging emerging tech and strategic vision to create meaningful brand experiences.
Bridging emerging tech and strategic vision to create meaningful brand experiences.
what I can do
I am an Experience & Innovation Generalist who bridges culture, strategy and emerging tech to craft human-centered, AI-powered brand experiences and digital products.
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. AI TRANSFORMATION
Shape AI adoption strategies that drive measurable business value.
Design and implement AI-driven customer experiences (chatbots, virtual assistants, autonomous agents)
Build frameworks and roadmaps for scaling AI across organizations.
Use data, trend analysis, and cultural insights to future-proof brand engagement.
2. PRODUCT & EXPERIENCE DESIGN
Create wireframes, flows, and interactive prototypes for apps, websites, and AI-powered tools.
Use journey mapping, service blueprints, and touchpoint analysis to ensure experiences are seamless across channels.
Employ lo-fi to hi-fi prototyping, A/B testing, and iterative design cycles to validate concepts quickly.
Conduct user interviews, cultural trend analysis, and usability testing to ground product decisions in human needs and behaviors.
3. STRATEGY & INNOVATION
Facilitate cross-team workshop sessions to uncover opportunities and prioritize use cases.
Translate cultural shifts and trends into brand strategy.
Build reusable models for AI adoption, content automation, or new product categories.
Define how innovative concepts can be launched and scaled.
4. Immersive & AR Prototyping
Rapidly prototype AR and immersive concepts with WebAR and 3D tools
Transform ideas into tangible demos that bring brand stories to life
Blend digital and physical spaces for intuitive, playful interactions
Test and refine experiences to maximise engagement and usability
5. CONSULTING
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
About me
I thrive on curiosity and creativity, experimenting with new technologies, blending them with design, and finding fresh ways to connect people and ideas. For me, passion lies in shaping what’s next.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
Featured Projects
These selected projects reflect my passion for blending strategy with creativity, solving real problems through thoughtful design and impactful storytelling.
AI Transformation
Kenna, the first AI-powered virtual beauty assistant
From Virtual Character to Scalable Digital Product: How Kenna Redefined Engagement, Storytelling, and Community Management with AI.
Branding
From leftovers to recipes in seconds
How a conversational AI assistant turns leftovers into meals and conversations into learning.
Strategy
Strategic Foresight: Innovation across Product, Commerce and Community
Translating fast-moving Gen Z & Alpha signals into clear, investable choices leaders can act on.
AWARDS
Recognized for my contributions in AI, innovation, and design, I’ve received awards and acknowledgments that highlight both the impact of my work and my growth as a professional.
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Deutscher Digital Award - 2025
Lovies Award - 2024
Hi
Hi
Hi
Let's work together
Let’s build something impactful together. Drop me a message and let's chat!